Digital/Online Marketing

Digitize your Business

Social Media Marketing

It is about using social media channels like Facebook, Twitter, Pinterest, Instagram, Google+, etc. to market a product or service. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.

Text Message Marketing

97% of all texts are read within the first 5 minutes. If you stop and think about it, that's incredibly powerful by itself. Customers benefit from SMS marketing because they gain instant access to information. You're only communicating to a highly targeted group of people who really care about your business.

e-Mail Marketing

This is a way to rapidly communicate a message such as their value proposition to existing or potential customers. This channel of communication may be perceived by recipients to be bothersome and irritating, therefore the success of email marketing is reliant on the language and visual appeal applied.

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

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